In years ago, I started a company with two friends.

People say that's not always a smart thing to do. But we threw caution to the wind and did it. And after one million hours of planning, our Namakan Fur Kickstarter campaign is finally live!

Launching a Kickstarter is nerve-racking.

After literal years of talking, then writing a business plan, prototyping, followed by a terrible case of analysis-paralysis, we're making our idea public. And there's all sorts of stress that goes with that.

What if it flops?

What if no one "gets" our product?

What if it's too stressful on our friendship?

What if we succeed??? Must we all quit our jobs? How do you run a company?!

How do I do anything with a baby?

I'm sure I'm not the only one who struggles with "what if we succeed"? In fact, I think that plays a big role in why people don't follow through with their own brilliant business ideas. Because what if it fails... but what if it succeeds? Luckily, I'm working with two super-smart people. Between the three of us, we'll figure it out.

We've gotten this far already.

GIF-tastic! | Namakan Fur's Original Faux Fur Ruff — GIF-tastic! | Namakan Fur's Original Faux Fur Ruff

And now we need your help.

The first 48 hours of any Kickstarter campaign are crucial. The more backers that donate (in ANY amount) within the first two days, the more Kickstarter is more likely to promote Namakan. Even if you only have $5 to spare, every little bit counts!

As a bonus for our early bird supporters: we’re offering our ruffs at a discount for the first 48 hours. Weeeeee!

It wouldn't be a Kickstarter without a cool GIF! | Namakan Fur's Rosie Ruff — It wouldn't be a Kickstarter without a cool GIF! | Namakan Fur's Rosie Ruff

We’d love to have your help spreading the word.

Via Facebook, Twitter, Instagram, Myspace, email or word mouth-- we appreciate it all. Can’t think of anything to say? No prob! Copy, paste and post what we've written below.

Facebook:
With the right gear, there’s no such thing as too cold. Namakan Fur created the first-ever faux fur ruff that attaches to any hood with magnets—which will keep you both warm and stylish! Support their Kickstarter campaign here:http://kck.st/2cQqhv1 #welovewinter

Twitter:
With the right gear, there’s no such thing as too cold. Support @NamakanFur on @Kickstarter. http://kck.st/2cQqhv1 #welovewinter

Feel free to use any of the images we've posted on our social feeds, or have included in this post to promote our campaign. People are much more likely to click on something with an image. It’s just science!

You can track our progress by following us on Facebook and Instagram.

Thanks for your help! I'll just be over here for the next 29 days, sweating profusely and trying to quell my anxiety with a glass of wine or two. Who am I kidding... I can't even drink half a glass of wine right now without the room spinning. So I'll quell my anxiety with a half glass of wine.

At least I have awesome friends sharing the anxiety with me.